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Value proposition framework inspired by Kellogg, Stanford, and Harvard Business School

New client or new launch?
Score the value prop in 60 seconds.

In 60 seconds, see how strong it is, which of five components drags it down, and what to fix first. Free.

Test my VP score free How it works

Free VP scorer · Full PMM kit for $39 · No subscription

Made for

B2B SaaS
Fintech
Travel Tech
Developer Tools
Data Platforms
AI Startups

Do you have a positioning problem?

Check all that apply.

Be honest , this is exactly what PMM Blender was built to fix.

People read your website but don't understand what you actually do.
They get what you do, but not why they should pick you over the competition.
Your sales team uses different messaging than your marketing team.
You describe features but struggle to articulate customer value.
Creating a one-pager or battlecard takes you days, not hours.
Every launch starts from a blank page instead of a solid messaging foundation.
Every new client starts from a blank page.
Your drafts come back with: this doesn't sound like us.
🤔

Check the boxes that apply to you.

Our solution

Score free. Ship for $39.

Fill in the form. The Blender scoring model evaluates your VP across 5 dimensions and generates your complete PMM kit, instantly.

1

Describe your product

Product name, target customer, problem, alternative, why it fails, proof and tone.

2

Get your free VP score

Blender scoring runs live. See your 0-100 score, dimension breakdown, and improvement suggestions.

3

Unlock your full PMM kit, $39

Headline, Blender VP, battlecard, USPs, features, CTA.

01VP Strength Score (0-100)
Free
02Blender VP sentence
Free
035-dimension breakdown
Free
04Improvement suggestions
Free
05Headline + subheadline
$39 kit
063 VP variants
$39 kit
07Positioning statement
$39 kit
08Value props + USPs
$39 kit
09Key features + proof points
$39 kit
10Sales battlecard
$39 kit
11CTA copy
$39 kit
Free VP Scorer

Test your value proposition
right now.

Free. No credit card. Results sent to your email. Fill in 6 fields and get your Blender VP score instantly.

The Blender Formula

[product] by [company] delivers value through [your value proposition].

Your results will be sent to this email address.

What clients say

Results that speak.

"It wasn’t an easy project, but I appreciated their flexibility. Expectations were met even if were there little indications and guidelines. Thank you very much!"

SG

Owner

Sensible Growth

"Great outcome from MVP to initial marketing plan and execution"

SA

Founder

Sport-advisor

"Great work, was able to complete the job on time and had great communication skills. recommended!"

WS

CEO

WebSelenese

The Framework

The framework that separates winners from the noise.

Most teams skip the most important step: explaining why current solutions fail. The Blender equation forces you to answer this, making your positioning credible and competitive.

The Blender Value Proposition Equation

"For [target customer], [product] is a [category] that solves [problem], unlike [existing solution], because it eliminates [dissatisfaction] and delivers [value]."

VP Score = (Tangible + Experiential + Symbolic) + Differentiation - Friction → normalized 0-100

Tangible

Measurable outcomes: revenue, cost savings, time gained

Experiential

How much easier, faster, or simpler the experience becomes

Symbolic

Trust, credibility, and brand alignment signals

Differentiation

How clearly you stand apart from current alternatives

Friction

Adoption barriers, switching costs, setup complexity

Score it free.
Ship it for $39.

Test your value proposition with the Blender scorer, free, no signup. Then get your complete PMM kit.

Test my VP score free How it works